Language | Off The Shelf & Onto The Web - designing a cost effective website |
| Off The Shelf & Onto The Web - designing a cost effective website February 1, 2000 - Catalog Age Can't afford a six-figure, customized Web design? Off-the shelf software may be a viable alternative When Catalog Music Corp. decided to create a Website last year, money was an object. The Nashville, TN-based cataloger of classic country-music CDs and cassettes has annual sales of less than $10 million, so a six-figure, custom-designed site was out of the question. Instead, managing director Martin Davis chose Bondware from Edge.Net in Brentwood, TN, to create the company's Website. Bondware is available through ISPs for about $500, says Edge.Net director Tim Richardson. "Often when you're dealing with Internet software development shops, they don't have a clue as to what direct marketing is all about--the dynamics of processing an order, keeping it simple, and having an order-processing system that works," Davis says. Bondware, he says, offers these functions, as well as such features as chat rooms andonline polls, which allow the Website to foster a sense of community: "Our customers want to buy from people who are as passionate about music as they are." Building the site took less than 100 hours, Davis estimates. "You only have to make certain that your database will flow into Bondware, and then you upload images wherever you want them." And Bondware links with the company's existing order-fulfillment system. "We already had a robust backend," Davis says, "so we use the Bondware site for content and order processing." The Web now accounts for 2%-3% of orders. For the full article, please go to the following link: www.ecommerce-website-hosting.com/articles/website-design/website-design-article-7264 |
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