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If you're not managing a newspaper or a homeowner association, you probably haven't thought much about adding Bondware's Ad Manager module to your site. But there is a lot more capability in AdMan than just promoting specials at Sam's Dry Goods. Recently Bondware used the AdMan capabilities to set up a series of rotating testimonials, each linking to a case study of how Bondware solved a business problem. The AdMan module allowed us to rotate this content on the front page of our site, give weight to the rotations and measure how many viewers were clicking through to the case studies. Rotating the information gave us fresh content on the site when a new visitor arrived. Furthermore, search engines, like Google, and web crawlers saw new content each time they arrived which gives a positive "lift" to search rankings. If you want to keep content "alive" on your website-- to attract new visitors and search engines, try putting rotating content into an Ad Manager module. It's not just for newspapers any more. |
Thanks for The Kind Words Speaking of testimonials, we'd like to thank Kevin Slimp, Director of the Institute of Newspaper Technology:
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